HAVING TAKEN THE STEP TO REMOVE THEIR QUARTERLY MAGAZINE ‘FOCUS’ FROM PRINT THE FEI APPROACHED US WITH THE OPPORTUNITY TO RE-LAUNCH FOCUS, WE DESIGNED AND DEVELOPED A NEW LAYOUT AND STRUCTURE FOR THE MAGAZINE PROVIDING A READER FRIENDLY PLATFORM CONSISTENT WITH THE FEI BRAND IMAGE.
FULLY MANAGING THE PROJECT FROM START TO FINISH, WE INTERPRETED ALL CONTENT SUPPLIED TO INCORPORATE RICH MEDIA AND FULL IPAD FUNCTIONALITY INTO THE MAGAZINE. THIS BROUGHT THE MAGAZINE TO LIFE WITH INTERACTIVE PHOTO GALLERIES, VIDEOS AND ANIMATION.